Atomic tomatoes are not the only fruit

2004 Bad science awards

"But the winner [Least plausible cosmetics claim] was a hair-straightening treatment by Bioionic, called Ionic Hair Retexturizing: 'Water molecules are broken down to a fraction of their previous size ... diminutive enough to penetrate through the cuticle, and eventually into the core of each hair'. Shrinking molecules caused some concern among the physicists at the ceremony, since IHR was available just 200 yards away, and the only other groups who have managed to create superdense quark-gluon plasma used a relativistic heavy ion collider. The prospect of such equipment being used by hairdressers was deemed worthy of further investigation."

Everything in this article makes perfect sense from the Herald's point-of-view. They must mean "bad" in the jive-talk sense of "good."