Thursday, November 13, 2008

Post Office brand and advertising

James Purnell gives £1bn contract to Post Office Decision predicted to save 3,000 branches from closure (Guardian)

There's a billion pounds flying around, so why don't they build the Post Office brand on classier theme? Maybe something bronze and black, something stately. The tatty red plastic and poundstretcher store image is totally self-defeating. This is one of the best, possibly the greatest brand of all time and whoever is supposed to be looking after it has run it into the ground and made it instead a paragon of tat. They should make it look like the most secure and prestigious financial and official concern imaginable. Instead, even given the incomparable prestige of historic and continuing postage stamps series with the royal imprimatur, they have made it look like the worst 1950's faded red plastic and flyblown, grey-walled hell.


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