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Sunday, April 17, 2011

Diageo's teatime alcoholisation continues

This time it's Bailey's cream liqueur. 5:50 pm on Channel 4 - teatime again - lacing a children's theme with hard liquor. Half price Baileys at a supermarket is "a little more grown up than Easter eggs". Previously there have been adverts in the ITV teatime news sponsored by Diageo and pushing Gin and Ginger Ale. You don't have to be Einstein to work out that they are trying to instil a taste for hard liquor into children round the TV at teatime. A cynical calculation is that these children will associate childhood pleasures with Diageo's hard liquor brands. It's really child abuse.

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