Friday, May 30, 2008

Diageo hard liquor advertised to kids on ITV teatime

Diageo Great Britain [sponsors] ITV weather’s UV updates during the early evening news as part of £1.4 million summer marketing campaign

Am I the only one somewhat dismayed at the current campaigns promoting Baileys Irish Cream booze, Gordons Gin and Smirnoff vodka on the ITV early evening news? These ads for drinks mixed with ginger ale, for example (today), are running alongside adverts for kids' soft drinks, sometimes directly after one for a soft drink (the other day). They are creepily oriented in a way that makes them sound like some good old kids' treat. Summer 2008 with lashings of gin and ginger ale: Enid Blyton turns into Edna the Inebriate Woman.

FFS Diageo (and ITV!), exercise some judgement and get behind the watershed. This present manifestation of greedy, unscrupulous, predatory behaviour is really outrageous. It's clearly based on the old Jesuit principle, give me the boy aged seven and I'll give you the man. It's a transparent and evil (there is no other word) attempt to implant a boozy notion of summer into childrens' minds before they are fully able to know they're being got at.


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